Search is about People
This morning I read this refreshing MediaPost blog reminding us about how search is, after all, about people. I’ve noticed lots of industry people who, I feel, overuse words like “traffic” and “click...
View ArticleClik here to view.
Google AdWords PPC Text Ad Testing Idea
I woke up on Saturday morning at 6:40am with an idea for Google to implement into their AdWords interface. Earlier in the week we had been discussing display urls for text ads. Most advanced campaign...
View ArticleGoogle Content Advertising Headaches
**A quick update to this post, a day after I published this we were visited by our Google team and they presented a new content network strategy. It is to only have 2-4 keywords per ad group with many,...
View ArticleClik here to view.
Yahoo Search Marketing Desktop Take 2
On a call with our Yahoo reps last week they provided an overview of updates to the “new” Yahoo Search Marketing Desktop which included: Increase & Decrease Bids by percentages Download Specific...
View ArticleClik here to view.
FMOT vs. ZMOT: A conversation with Morgan McAlenney
A busy woman strides into a grocery store with two things on her mind: “I need a more diapers and that serious stain remover. SERIOUS stain remover.” She grabs her usual diaper brand, marches to the...
View ArticleClik here to view.
Why Hire an Agency?
As many forms of marketing become more personalized and interactive, lots of companies are considering handling their programs in-house. Running an integrated online marketing program is a complex task...
View ArticleClik here to view.
Google Adwords: Enhanced Ad Sitelinks
A while back I wrote about the various ad-extensions available in Google AdWords. On Valentine’s Day they gave advertisers a present: Enhanced Ad Sitelinks. So what is this? It works by taking the text...
View ArticleClik here to view.
Daily PPC Budget Management Tips for Search Marketing
It is critical to plan budget changes appropriately when managing a paid search campaign. Even if you set a daily budget for your campaign, you must note that all engines work towards a billing period....
View ArticleClik here to view.
What Google’s Bottom of the Page Ads Mean for You
Towards the end of last year Google announced a different way of positioning paid search ads on Google. Essentially the ads that would have shown on the right hand side may sometimes appear below the...
View ArticleClik here to view.
The Big Wins of 2012
Who said the marketing world slows down around the holidays? We’ve been hustling all week to get in last-minute projects, have kick off meetings with new clients and pre-load content for the upcoming...
View Article