Who said the marketing world slows down around the holidays? We’ve been hustling all week to get in last-minute projects, have kick off meetings with new clients and pre-load content for the upcoming short weeks. We operate in a deadline-driven hustle all year, so there’s not a lot of opportunity to sit back and reflect. Which is why I wanted to share some of the major wins we’ve achieved over the past year. Forgive me if it seems like we’re tooting our own horns, but I’m incredibly proud of what 76 smart and dedicated people made happen in a single year (while still having a blast).
PAID MEDIA and ANALYTICS
- Became Google Analytics Certified Partners and Google Tag Manager Certified Partners
- Admitted into the exclusive Google AdWords Premier SMB Partner program
- 587% increase in gross revenue for analytics
- 76% increase in gross revenue for display
- 31% increase in gross revenue for paid search
SEO
- A product URL overhaul led to 41% increase in visits for a national franchise
- An SEO audit for a client led to an ongoing contract because it was so thorough and well thought out
- Large-scale technical changes to a media client’s gigantic website resulted in greatly improved SEO performance
CREATIVE
- Won a Gold MarCom Award for the UHS Robotics Institute‘s fully responsive website
- Website clients are recommending our services to their own contacts
- Written, graphic and video content continues to provide major SEO wins for clients
SOCIAL MEDIA
- Elevated the contribution from the Social Media Coordinators to provide greater engagement and web presence for clients
- Increased social traffic, content consumption, blog traffic and engagement for many clients
CONTENT
- Formalized the content process from strategy to development, distribution and measurement for maximum SEO return
- Internal content brought in many business leads and increased status as thought leaders in the digital space
LOCAL
- Grew franchise pay per click client base by 40%
- Significant advancements in reporting and distribution for local listings
- Client Development group was created to provide better client satisfaction and increase growth
TECHNOLOGY and DATA
- Location3 Media’s PRO tool revolutionizes pay per click campaigns by rebuilding them based on actual search queries rather than keywords
- Additional new tools built and operational
- Massive performance improvements for pay per click reporting in Local Search Traffic Portal
- LST Silverlight replaced with HTML5
COMMUNITY
- Location3 leaders spoke at many major industry events, including DMA 2012, FranCamp and SES New York
- The company helped establish and found the Interactive Marketing Association of Colorado (IMACO)
- Team members volunteered with First Descents and the Ronald McDonald House of Denver and grew mustaches to fight cancer.